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Techniques for Digital Marketing

  • Techniques for Digital Marketing

    Techniques for Digital Marketing

    • Big Data (including market and customer insight and predictive analytics)
    • Content marketing Communities (Branded niche or vertical communities)
    • Conversion rate optimisation (CRO) / improving website experiences
    • Display (Banners on publishers, ad networks social media including retargeting and programmatic)
    • Internet of Things (IoT) marketing applications
    • Marketing Automation (incl CRM, behavioural Email marketing and web personalisation)
    • Mobile marketing (Mobile advertising, site development and apps)
    • Paid search marketing, e.g. Google AdWords Pay Per Click
    • Online PR (including influencer outreach)
    • Partnerships including affiliate and co-marketing
    • Search Engine Optimisation (SEO or organic search)
    • Social media marketing including Social CRM and Social Customer Care
    • Wearables (e.g. Apple Watch, activity trackers, augmented reality)

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